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Unscented and Fragrance-Free Products: Are They Safer?

by Sarah Keates
Unscented and Fragrance-Free Products: Are They Safer?
  Today's blog dives into one heck of a confusing topic. Are you ready to dive in? By the end of this article, my goal is to help you make more in...
Posted in all natural, blog, essential oil, fragrance free, green goddess, green mom, health products, marketing, marketing claims, natural face cream, natural lotion, natural products, natural skincare, parfum, product labels, skincare blog, skincare routine, The Green Goddess, transparent marketing, unscented

The Truth About Marketing Claims: Zero Waste

by Sarah Keates
The Truth About Marketing Claims: Zero Waste
Welcome to another session in our series, The Truth About Marketing Claims. Today we will tackle a trendy word gaining a lot of attention right no...
Posted in beauty industry, green goddess, health products, marketing, marketing claims, natural face cream, natural lotion, natural products, natural skincare, no preservatives, skincare routine, The Green Goddess, zero waste

The Truth About Marketing Claims: What does "Natural" Mean?

by Sarah Keates
The Truth About Marketing Claims: What does "Natural" Mean?
Let me set the scene.   Choo Chooooo! The conductor shouts, "ALL ABOARD!!"    The skies are dreary and filled with toxic smog, and the "natural" t...
Posted in all natural, beauty industry, marketing, marketing claims, natural face cream, natural lotion, natural products, natural skincare, no preservatives, product labels